Lazer, William <br/><br/>
Social marketing: perspectives and viewpoints 
[by] William Lazer [and] Eugene J. Kelley. 
 - Homewood, Ill.  R. D. Irwin  1973. 
 - xiii, 505 p.  illus.  23 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0256002843 
<br/><br/><label>LCCN: </label>72092419  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Social aspects--Addresses, essays, lectures.<br/>Marketing--Addresses, essays, lectures.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L3293 
<br/><br/><label>Dewey Class. No.: </label>380/.08