TY  - BOOK
AU  - Kerby,Joe Kent
TI  - Essentials of marketing management
AV  - HF5415.13 .K45 1970
U1  - 658.8 
PY  - 1970///]
CY  - Cincinnati
PB  - South-western Pub. Co.
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references
ER  -