Kerby, Joe Kent. <br/><br/>
Essentials of marketing management. 

 - Cincinnati  South-western Pub. Co.  [1970] 
 - viii, 696 p.  illus.  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>69015040 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K45 1970 
<br/><br/><label>Dewey Class. No.: </label>658.8