TY  - BOOK
AU  - Kelley,Eugene J.
AU  - Lazer,William
TI  - Managerial marketing: perspectives and viewpoints; a source book
AV  - HF5415.1 .K36 1967
U1  - 658.8/008 
PY  - 1967///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographies
ER  -