Kelley, Eugene J. <br/><br/>
Managerial marketing  perspectives and viewpoints; a source book 
[by] Eugene J. Kelley [and] William Lazer. 
 - 3d ed. 
 - Homewood, Ill.  R. D. Irwin  1967. 
 - xiii, 764 p.  illus.  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>LCCN: </label>67015846 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .K36 1967 
<br/><br/><label>Dewey Class. No.: </label>658.8/008