TY  - BOOK
AU  - Guernica,Antonio
AU  - Kasperuk,Irene
TI  - Reaching the Hispanic market effectively: the media, the market, the methods
SN  - 007025107X
AV  - HC110.C6 G83 1982
U1  - 658.8/04 19
PY  - 1982///
CY  - New York
PB  - McGraw-Hill
KW  - Hispanic Americans as consumers
KW  - United States
KW  - Local
KW  - Marketing
N1  - Includes index; Bibliography: p. 169-182
ER  -