Guernica, Antonio. <br/><br/>
Reaching the Hispanic market effectively  the media, the market, the methods 
Antonio Guernica with the collaboration of Irene Kasperuk. 
 - New York  McGraw-Hill  c1982. 
 - xviii, 189 p.  ill.  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 169-182. 
<br/><br/><label>ISBN: </label>007025107X 
<br/><br/><label>LCCN: </label>81020687  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hispanic Americans as consumers--United States.<br/>Marketing--United States.
<br/><br/><label>LC Class. No.: </label>HC110.C6  / G83 1982 
<br/><br/><label>Dewey Class. No.: </label>658.8/04