Gist, Ronald R. Marketing and society a conceptual introduction [by] Ronald R. Gist. - New York Holt, Rinehart and Winston [1971] - xiv, 556 p. illus. 25 cm. - Holt, Rinehart and Winston marketing series . Includes bibliographies. ISBN: 0030812801 LCCN: 72124538 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .G545 1971 Dewey Class. No.: 658.8