Gist, Ronald R.

Marketing and society a conceptual introduction [by] Ronald R. Gist. - New York Holt, Rinehart and Winston [1971] - xiv, 556 p. illus. 25 cm. - Holt, Rinehart and Winston marketing series .

Includes bibliographies.

0030812801

72124538


Marketing

HF5415 / .G545 1971

658.8