Evans, Joel R. <br/><br/>
Marketing 
Joel R. Evans, Barry Berman. 
 - New York  London  Macmillan  Collier Macmillan Publishers  c1982. 
 - xxvi, 723, 64 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0023345004 
<br/><br/><label>LCCN: </label>81008405  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .E86 1982 
<br/><br/><label>Dewey Class. No.: </label>658.8