Cox, Keith Kohn,

Analytical viewpoints in marketing management edited by Keith K. Cox. - Englewood Cliffs, N.J. Prentice-Hall [1968] - vi, 329 p. illus. 23 cm.

Bibliographical footnotes.

68014799 //r84


Marketing--Management--Addresses, essays, lectures.

HF5415.1 / .C6

658.8/008