Cox, Keith Kohn,
Analytical viewpoints in marketing management
edited by Keith K. Cox.
- Englewood Cliffs, N.J. Prentice-Hall [1968]
- vi, 329 p. illus. 23 cm.
Bibliographical footnotes.
68014799 //r84
Marketing--Management--Addresses, essays, lectures.
HF5415.1 / .C6
658.8/008