TY  - BOOK
AU  - Ferrell,O.C.
AU  - Lamb,Charles W.,Jr
AU  - Brown,Stephen Walter
TI  - Conceptual and theoretical developments in marketing
T2  - Proceedings series - American Marketing Association
SN  - 0877571228
AV  - HF5415 .C547375
U1  - 658.8 
PY  - 1979///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing
KW  - Congresses
KW  - Local
N1  - Proceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979; Includes bibliographies
ER  -