00941nam a2200253Ia 450000100060000000300050000600500170001100800410002801000200006902000150008905000210010408200100012524501240013526000520025930000300031149000560034150000720039750400290046965000340049870000260053270000330055870000400059183000560063137783BIBL20160527195809.0790412s1979    ilua     b    10000 eng    a 79012654 //r84  a08775712280 aHF5415b.C547375  a658.800aConceptual and theoretical developments in marketingc[edited by] O. C. Ferrell, Stephen W. Brown, Charles W. Lamb, Jr.0 aChicagobAmerican Marketing Associationcc1979.  axxi, 709 p.bill.c23 cm.1 aProceedings series - American Marketing Association  aProceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979.  aIncludes bibliographies. 0aMarketingxCongresses.2Local10aFerrell, O. C.2Local10aLamb, Charles W., Jr.2Local10aBrown, Stephen Walterd1943-2Local 0aProceedings series (American Marketing Association)