Conceptual and theoretical developments in marketing 
[edited by] O. C. Ferrell, Stephen W. Brown, Charles W. Lamb, Jr. 
 - Chicago  American Marketing Association  c1979. 
 - xxi, 709 p.  ill.  23 cm. 
 - Proceedings series - American Marketing Association .
 - Proceedings series (American Marketing Association) .
<br/><br/> Proceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0877571228 
<br/><br/><label>LCCN: </label>79012654 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C547375 
<br/><br/><label>Dewey Class. No.: </label>658.8