TY  - BOOK
AU  - Buskirk,Richard Hobart
TI  - Principles of marketing: the management view
SN  - 0030770254
AV  - HF5415 .B78 1970
U1  - 658.8 
PY  - 1970///]
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references
ER  -