Buskirk, Richard Hobart <br/><br/>
Principles of marketing  the management view 
[by] Richard H. Buskirk. 
 - 3d ed. 
 - New York  Holt, Rinehart and Winston  [1970] 
 - xviii, 605 p.  illus.  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030770254 
<br/><br/><label>LCCN: </label>70094929  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .B78 1970 
<br/><br/><label>Dewey Class. No.: </label>658.8