TY  - BOOK
AU  - Bursk,Edward Collins
AU  - Chapman,John F.
TI  - Modern marketing strategy
T2  - The Business administrator
AV  - HF5415 .B774
U1  - 658.8082 
PY  - 1964///
CY  - Cambridge
PB  - Harvard University Press
KW  - Marketing
KW  - Addresses, essays, lectures
KW  - Local
N1  - Bibliographical footnotes
ER  -