00678nam a2200205Ia 450000100060000000300050000600500170001100800410002801000150006905000180008408200130010210000380011524500810015326000470023430000320028149000380031350400310035165000510038270000390043337780BIBL20160527195809.0711124s1964    maua     b    00010 eng    a 64016061 0 aHF5415b.B774  a658.808210aBursk, Edward Collinseed.2Local10aModern marketing strategy.cEdited by Edward C. Bursk [and] John F. Chapman.0 aCambridgebHarvard University Pressc1964.  axix, 360 p.billus.c24 cm.0 aThe Business administrator2Local  aBibliographical footnotes. 0aMarketingxAddresses, essays, lectures.2Local10aChapman, John F.ejoint ed.2Local