Bursk, Edward Collins Modern marketing strategy. Edited by Edward C. Bursk [and] John F. Chapman. - Cambridge Harvard University Press 1964. - xix, 360 p. illus. 24 cm. - The Business administrator . Bibliographical footnotes. LCCN: 64016061 Subjects--Topical Terms: Marketing--Addresses, essays, lectures. LC Class. No.: HF5415 / .B774 Dewey Class. No.: 658.8082