Bursk, Edward Collins

Advanced cases in marketing management [by] Edward C. Bursk [and] Stephen A. Greyser. - Englewood Cliffs, N.J. Prentice-Hall [1968] - xii, 194 p. illus., facsims., forms. 23 cm. - Prentice-Hall foundations of marketing series .

Bibliographical footnotes.

68024633 //r84


Marketing--Management--Case studies.

HF5415.13 / .B8

658.8/001/9