TY  - BOOK
AU  - Assael,Henry
TI  - Marketing management: strategy and action
SN  - 0534047882
AV  - HF5415.13 .A87 1985
U1  - 658.8 19
PY  - 1985///
CY  - Boston, Mass.
PB  - Kent Pub. Co.
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographies and indexes
ER  -