Assael, Henry. <br/><br/>
Marketing management  strategy and action 
Henry Assael. 
 - Boston, Mass.  Kent Pub. Co.  c1985. 
 - xix, 750, 14, 23 p.  ill.  25 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0534047882  26.50 
<br/><br/><label>LCCN: </label>84023534  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A87 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8