TY  - BOOK
AU  - Alderson,Wroe
AU  - Green,Paul E.
TI  - Planning and problem solving in marketing
AV  - HF5415 .A393
U1  - 658.8 
PY  - 1964///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Local
KW  - Decision-making in marketing
N1  - Includes bibliographies
ER  -