Alderson, Wroe. <br/><br/>
Planning and problem solving in marketing 
/ Wroe Alderson and Paul E. Green. 
 - Homewood, Ill.  R. D. Irwin  1964. 
 - x, 661 p.  illus.  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>LCCN: </label>64021029  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Decision-making in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .A393 
<br/><br/><label>Dewey Class. No.: </label>658.8