Gruenwald, George.

New product development what really works George Gruenwald. - Lincolnwood, Ill. NTC Business Books 1985 - xvii, 414 p. ill. 25 cm.

Includes index.

Bibliography: p. 399-400.

0872510859 34.95

83071075


New products
Product management

HF5415.153 / .G78 1985

658.5/75