TY  - BOOK
AU  - King,Stephen Harris Morley
TI  - Developing new brands
SN  - 0470477873
AV  - HD69.N4 K53
U1  - 658.5/75 
PY  - 1973///]
CY  - New York
PB  - Wiley
KW  - New products
KW  - Local
KW  - Brand name products
N1  - "A Halsted Press book."; Bibliography: p. 178-180
ER  -