King, Stephen Harris Morley. <br/><br/>
Developing new brands 
[by] Stephen King. 
 - New York  Wiley  [1973] 
 - viii, 184 p.  illus.  23 cm. 
<br/><br/> "A Halsted Press book." 
<br/><br/>Bibliography: p. 178-180. 
<br/><br/><label>ISBN: </label>0470477873 
<br/><br/><label>LCCN: </label>72014212 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HD69.N4  / K53 
<br/><br/><label>Dewey Class. No.: </label>658.5/75