TY - BOOK AU - Borden,Neil H. TI - Acceptance of new food products by supermarkets AV - HF5415.15 .B6 U1 - 658.5/7/0186 PY - 1968/// CY - Boston PB - Division of Research, Graduate School of Business Administration, Harvard University KW - New products KW - Case studies KW - Local KW - Supermarkets KW - United States KW - Product management N1 - Bibliographical footnotes ER -