Borden, Neil H. <br/><br/>
Acceptance of new food products by supermarkets 
[by] Neil H. Borden, Jr. 
 - Boston  Division of Research, Graduate School of Business Administration, Harvard University  1968. 
 - xi, 227 p.  22 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>LCCN: </label>68015544 //r85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Case studies.<br/>Supermarkets--Case studies.--United States<br/>Product management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .B6 
<br/><br/><label>Dewey Class. No.: </label>658.5/7/0186