TY  - BOOK
AU  - O'Dell,William F.
AU  - Ruppel,Andrew C.
AU  - Trent,Robert H.
TI  - Marketing decision making: analytic framework and cases
SN  - 0538195002
AV  - HF5415.125 .O3
U1  - 658.8/02 19
PY  - 1976///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Marketing
KW  - Decision making
KW  - Local
KW  - Case studies
N1  - Includes index; Bibliography: p. 293
ER  -