O'Dell, William F. <br/><br/>
Marketing decision making  analytic framework and cases 
William F. O'Dell, Andrew C. Ruppel, Robert H. Trent. 
 - Cincinnati  South-Western Pub. Co.  c1976. 
 - vi, 299 p.  ill.  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 293. 
<br/><br/><label>ISBN: </label>0538195002 
<br/><br/><label>LCCN: </label>75030217 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Decision making--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.125  / .O3 
<br/><br/><label>Dewey Class. No.: </label>658.8/02