TY  - BOOK
AU  - Koren,David
TI  - Architect's essentials of marketing 
SN  - 0471463647
AV  - NA1996 K67 2005
U1  - 720/.68/8 22
PY  - 2005///
CY  - New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Architectural services marketing
KW  - United States
N1  - Includes bibliographical references (p. 271-273) and index; Marketing strategy : start at the start -- The business development cycle : getting the job -- Marketing tools and resources : your arsenal of marketing weapons
ER  -