Koren, David,  1970- <br/><br/>
Architect's essentials of marketing   txt 
David Koren. 
 - vii, 280 p. ;  22 cm.  book 
 - The American Institute of Architects  Architect's essentials of marketing .
<br/><br/>Includes bibliographical references (p. 271-273) and index. 
<br/><br/>Marketing strategy : start at the start -- The business development cycle : getting the job -- Marketing tools and resources : your arsenal of marketing weapons. 
<br/><br/><label>ISBN: </label>0471463647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Architectural services marketing--United States.
<br/><br/><label>LC Class. No.: </label>NA1996  / K67 2005 
<br/><br/><label>Dewey Class. No.: </label>720/.68/8