TY - BOOK AU - Deffke,Wilhelm H. AU - Breuer,Gerda AU - Cole,Isabel Fargo ED - Bröhan Design Foundation. ED - Museum Folkwang Essen. ED - Deutsches Plakat Museum Essen. TI - Wilhelm Deffke: pioneer of the modern logo SN - 9783858817372 AV - NC999.6.G3 D442 2014 U1 - 741.6092 23 PY - 2014/// CY - Zurich PB - Scheidegger & Spiess KW - Deffke, Wilhelm H. KW - Deffke, Wilhelm KW - Commercial art KW - Germany KW - History KW - 20th century KW - Exhibitions KW - Duitsland KW - gtt N1 - Catalog of an exhibition held at the Museum Folkwang, Deutsches Plakatmuseum, Essen, September 28, 2013-January 26, 2014; Includes bibliographical references and index; Introduction; From the logo to digital communication design; Torsten Bröhan --; From book to poster; The search for a modern form of surface design : Wilhelm Deffke's training in Wuppertal; Gerda Breuer --; Developing talents : Wilhelm Deffke's early years in Berlin (1909-1914); Susanne Engelhard --; Deffke and the Werkbund; Christopher Oestereich --; Wilhelm Deffke's posters; René Grohnert --; From logo to corporate design; From Wilhelmwerk (1915-1920) to Internatio (1920-1933) : The Wilhelm Deffke and Carl Ernst Hinkefuss Advertising Studios; Roland Jaeger --; The book Handelsmarken und Fabrikzeichen; Ute Brüning --; Avant garde vs. avant garde : questioning historiography on the basis of Wilhelm Deffke's designs for the Wuppertal coat of arms; Julia Meer --; Why a Deffke trademark? : Deffke's logos 1934-1950; Christoph Janik --; From advertising to architecture; The anonymous creator of a famous company logo : Deffke's signet for the cigarette manufacturer Reemtsma; Roland Jaeger, Peter Nils Dorén --; Deffke and Manoli; Susanne Engelhard, Christoph Janik --; The total work of advertising Rückforth : from signet to trade fair stand : Wilhelm Deffke and the Rückforth AG 1921-1924; Susanne Engelhard, Christoph Janik --; From architecture to teaching; Wilhelm Deffke's glass trade fair stand for the Tesma Cigarette Factory, Berlin; Susanne Engelhard, Christoph Janik --; Wilhelm Deffke as an Architekt; Karin Lelonek --; The utopian Project M : Wilhelm Deffke and the Magdeburg; Norbert Eisold --; Biography and appendix; Wilhelm Deffke : biography; Christoph Janik --; Catalogue of illustrations --; Deffke client directory --; Deffke bibliography; Burkhard Sülzen --; Selected bibliography ER -