pioneer of the modern logo Deffke, Wilhelm H. (Wilhelm Heinrich) 1887-1950 creator Breuer, Gerda. Cole, Isabel Fargo 1973- Bröhan Design Foundation Museum Folkwang Essen Deutsches Plakat Museum Essen text bibliography biography sz 2014 monographic eng

print

387 p. : ill. (chiefly col.), plans, ports. ; 33 cm. Introduction. From the logo to digital communication design / Torsten Bröhan -- From book to poster. The search for a modern form of surface design : Wilhelm Deffke's training in Wuppertal / Gerda Breuer -- Developing talents : Wilhelm Deffke's early years in Berlin (1909-1914) / Susanne Engelhard -- Deffke and the Werkbund / Christopher Oestereich -- Wilhelm Deffke's posters / René Grohnert -- From logo to corporate design. From Wilhelmwerk (1915-1920) to Internatio (1920-1933) : The Wilhelm Deffke and Carl Ernst Hinkefuss Advertising Studios / Roland Jaeger -- The book Handelsmarken und Fabrikzeichen / Ute Brüning -- Avant garde vs. avant garde : questioning historiography on the basis of Wilhelm Deffke's designs for the Wuppertal coat of arms / Julia Meer -- Why a Deffke trademark? : Deffke's logos 1934-1950 / Christoph Janik -- From advertising to architecture. The anonymous creator of a famous company logo : Deffke's signet for the cigarette manufacturer Reemtsma / Roland Jaeger, Peter Nils Dorén -- Deffke and Manoli / Susanne Engelhard, Christoph Janik -- The total work of advertising Rückforth : from signet to trade fair stand : Wilhelm Deffke and the Rückforth AG 1921-1924 / Susanne Engelhard, Christoph Janik -- From architecture to teaching. Wilhelm Deffke's glass trade fair stand for the Tesma Cigarette Factory, Berlin / Susanne Engelhard, Christoph Janik -- Wilhelm Deffke as an Architekt / Karin Lelonek -- The utopian Project M : Wilhelm Deffke and the Magdeburg / Norbert Eisold -- Biography and appendix. Wilhelm Deffke : biography / Christoph Janik -- Catalogue of illustrations -- Deffke client directory -- Deffke bibliography / Burkhard Sülzen -- Selected bibliography. edited by the Bröhan Design Foundation, Berlin ; with essays by Gerda Breuer ... [et al.] ; [translations, Isabel Fargo Cole ... [et al.]]. Catalog of an exhibition held at the Museum Folkwang, Deutsches Plakatmuseum, Essen, September 28, 2013-January 26, 2014. Includes bibliographical references and index. Deffke, Wilhelm H. (Wilhelm Heinrich) 1887-1950 Exhibitions Deffke, Wilhelm (Friedrich Wilhelm Heinrich) 1887-1950 Deffke, Wilhelm 1887-1950 Commercial art Germany History 20th century Exhibitions Duitsland NC999.6.G3 D442 2014 741.6092 9783858817372 3858817376 pucpr 141024 20190521161006.0 eng