03482nam a22004097a 4500 281746 281746 pucpr 20190521161006.0 141024s2014 sz ace bc 001 0deng d 9783858817372 hbk. 3858817376 hbk. pucpr eng pucpr pucpr rda CARIBET NC999.6.G3 D442 2014 741.6092 23 Deffke, Wilhelm H. (Wilhelm Heinrich), 1887-1950. Wilhelm Deffke : pioneer of the modern logo / edited by the Bröhan Design Foundation, Berlin ; with essays by Gerda Breuer ... [et al.] ; [translations, Isabel Fargo Cole ... [et al.]]. Pioneer of the modern logo Zurich : Scheidegger & Spiess, 2014. 387 p. : ill. (chiefly col.), plans, ports. ; 33 cm. rdacontent txt text rdamedia n unmediaded rdacarrier nc volume Catalog of an exhibition held at the Museum Folkwang, Deutsches Plakatmuseum, Essen, September 28, 2013-January 26, 2014. Includes bibliographical references and index. Introduction. From the logo to digital communication design / Torsten Bröhan -- From book to poster. The search for a modern form of surface design : Wilhelm Deffke's training in Wuppertal / Gerda Breuer -- Developing talents : Wilhelm Deffke's early years in Berlin (1909-1914) / Susanne Engelhard -- Deffke and the Werkbund / Christopher Oestereich -- Wilhelm Deffke's posters / René Grohnert -- From logo to corporate design. From Wilhelmwerk (1915-1920) to Internatio (1920-1933) : The Wilhelm Deffke and Carl Ernst Hinkefuss Advertising Studios / Roland Jaeger -- The book Handelsmarken und Fabrikzeichen / Ute Brüning -- Avant garde vs. avant garde : questioning historiography on the basis of Wilhelm Deffke's designs for the Wuppertal coat of arms / Julia Meer -- Why a Deffke trademark? : Deffke's logos 1934-1950 / Christoph Janik -- From advertising to architecture. The anonymous creator of a famous company logo : Deffke's signet for the cigarette manufacturer Reemtsma / Roland Jaeger, Peter Nils Dorén -- Deffke and Manoli / Susanne Engelhard, Christoph Janik -- The total work of advertising Rückforth : from signet to trade fair stand : Wilhelm Deffke and the Rückforth AG 1921-1924 / Susanne Engelhard, Christoph Janik -- From architecture to teaching. Wilhelm Deffke's glass trade fair stand for the Tesma Cigarette Factory, Berlin / Susanne Engelhard, Christoph Janik -- Wilhelm Deffke as an Architekt / Karin Lelonek -- The utopian Project M : Wilhelm Deffke and the Magdeburg / Norbert Eisold -- Biography and appendix. Wilhelm Deffke : biography / Christoph Janik -- Catalogue of illustrations -- Deffke client directory -- Deffke bibliography / Burkhard Sülzen -- Selected bibliography. Deffke, Wilhelm H. (Wilhelm Heinrich), 1887-1950 Exhibitions. Deffke, Wilhelm (Friedrich Wilhelm Heinrich), 1887-1950. Deffke, Wilhelm 1887-1950 gnd Commercial art Germany History 20th century Exhibitions. Duitsland. gtt Breuer, Gerda. Cole, Isabel Fargo, 1973- Bröhan Design Foundation. Museum Folkwang Essen. Deutsches Plakat Museum Essen. lcc 6 NC999.6.G3 General D442 2014 0 0 lcc 0 0 4 4 33 2019-05-20 Amazon 64.35 0 General NC999.6.G3 D442 2014 91000000058792 2019-08-21 00:00:00 1 74.35 2019-05-20 6