@book{281604,
	author = {Sainz de Vicuna Ancin, José María},
	title = {El plan de marketing en la práctica /},
	publisher = {Esic editorial,},
	year = {2018},
	address = {Madrid :},
	edition = {Vigesimo Segunda Edición},
	url = {http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2118499&site=ehost-live}
}