@book{278505,
	author = {Fischer de la Vega, Laura Estela and Espejo Callado, Jorge.},
	title = {Mercadotecnia / },
	publisher = {McGraw-Hill Education,},
	year = {2017.},
	address = {México :},
	edition = {Quinta Edición},
	url = {https://elibro.net/es/lc/pucpr/titulos/93470}
}