02965 a2200301 4500 278446 278446 OSt 190117s2016 ad||fos||| 001 0 eng d 9783319433769 9783319433752 (Ebook) EVLG spa rda ost HF5548.4.M523 Q575 2016 Quirk, Thomas J. 156216 author Excel 2016 for marketing statistics : A guide to solving practical problems / Thomar Quirk, Eric Rhiney. [electronic resource] New Tork : Springer, 2016. Electronic text (xvii, 242 pages) : illustrations, graphs ; rdacontent txt text rdamedia n computer rdacarrier nc online resource Includes bibliographical references and index. 1. Sample Size, Mean, Standard Deviation, and Standard Error of the Mean -- 2. Random Number Generator -- 3. Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing -- 4. One-Group t-Test for the Mean -- 5. Two-Group t-Test of the Difference of the Means for Independent Groups -- 6. Correlation and Simple Linear Regression -- 7. Multiple Correlation and Multiple Regression -- 8. One-Way Analysis of Variance (ANOVA). This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn't your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned. Microsoft Excel (Computer file) 136099 131165 Marketing Statistical methods 91221 Electronic spreadsheets 296052 Rhiney, Eric. author http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1261494&site=ehost-live&ebv=EB&ppid=pp_C1 Presione para acceder el libro en línea 7 lcc 0 0 lcc 0 0 12 12 45 2019-01-24 97 192.39 0 HF5548.4.M523 Q575 2016 50000003274122 2019-01-24 00:00:00 Ebook 192.39 2019-01-24 7 0 0 ddc 0 0 1 1 45 2022-08-09 0 60000010172184 2022-08-09 00:00:00 EBook 2022-08-09 7