@book{274778,
	author = {Kotler, Philip and Keller, Kevin Lane,},
	title = {Dirección de marketing /},
	publisher = {Pearson Educación ,},
	year = {2016.},
	series = {Always Learning},
	address = {México :},
	edition = {Decimoquinta edición.},
	note = {Traducción de : Marketing management / kotler, Philip, keller, kelvin- New Jersey : Pearson Education, Inc , 2016.        }
}