A 8 principles for achieving brand leadership in the 21st century Bedbury, Scott. creator Fenichell, Stephen. text nyu 2002 monographic eng

print

xix, 220 pages ; 25 cm. Scott Bedbury with Stephen Fenichell. Includes index. Brand name products New products Management HD69.B7 B36 2002 658.827 0670030767 2001046559 http://www.loc.gov/catdir/enhancements/fy0719/2001046559-b.html http://www.loc.gov/catdir/enhancements/fy0719/2001046559-d.html http://www.loc.gov/catdir/enhancements/fy0719/2001046559-s.html http://www.loc.gov/catdir/enhancements/fy0719/2001046559-t.html http://www.loc.gov/catdir/enhancements/fy0719/2001046559-b.html http://www.loc.gov/catdir/enhancements/fy0719/2001046559-d.html http://www.loc.gov/catdir/enhancements/fy0719/2001046559-s.html http://www.loc.gov/catdir/enhancements/fy0719/2001046559-t.html DLC 180905 20180905090857.0 12499396 spa