01579cam a22003974a 4500 273969 273969 12499396 pucpr 20180905090857.0 180905s2002 nyu 001 0 eng 2001046559 0670030767 DLC DLC DLC spa rda pcc evl HD69.B7 B36 2002 658.827 658.827 B399n Bedbury, Scott. A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell. New York : Viking, ©2002 xix, 220 pages ; 25 cm. rdacontent txt rdamedia n rdacarrier nc Includes index. Brand name products. New products Management. Fenichell, Stephen. Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0719/2001046559-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0719/2001046559-d.html Sample text http://www.loc.gov/catdir/enhancements/fy0719/2001046559-s.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0719/2001046559-t.html 7 cbc orignew 1 ocip 20 y-gencatlg ddc 6 658.827 0 0 ddc 0 0 10 10 1 2018-09-05 0.00 0 658.827 B399n 80000002609124 2018-09-05 00:00:00 2018-09-05 6