Bedbury, Scott. <br/><br/>
A new brand world :  8 principles for achieving brand leadership in the 21st century / 
Scott Bedbury with Stephen Fenichell. 
 - xix, 220 pages ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0670030767 
<br/><br/><label>LCCN: </label>2001046559 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>New products--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / B36 2002 
<br/><br/><label>Dewey Class. No.: </label>658.827