@book{273969,
	author = {Bedbury, Scott. and Fenichell, Stephen.},
	title = {A new brand world :},
	publisher = {Viking,},
	year = {©2002},
	address = {New York :},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/enhancements/fy0719/2001046559-b.html}
}