TY  - BOOK
AU  - Cateora,Philip R.
AU  - Hess,John Milton
TI  - International marketing
SN  - 0256021538
AV  - HF1009.5 .C35 1979
U1  - 658.8/48 19
PY  - 1979///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Export Marketing
KW  - LEMB
KW  - International business enterprises
KW  - Local
N1  - Includes indexes; Bibliography: p. 716-722
ER  -