Cateora, Philip R. <br/><br/>
International marketing 
Philip R. Cateora, John M. Hess. 
 - 4th ed. 
 - Homewood, Ill.  R. D. Irwin  1979. 
 - xv, 734 p.  ill.  24 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 716-722. 
<br/><br/><label>ISBN: </label>0256021538 
<br/><br/><label>LCCN: </label>78061188 //r83 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing<br/>International business enterprises
<br/><br/><label>LC Class. No.: </label>HF1009.5  / .C35 1979 
<br/><br/><label>Dewey Class. No.: </label>658.8/48