TY - BOOK AU - Moyer,Reed AU - Hutt,Michael D. TI - Macro marketing T2 - Wiley/Hamilton series in marketing SN - 0471026999 AV - HF5415 .M678 1978 U1 - 380.1 PY - 1978/// CY - Santa Barbara,Calif. PB - Wiley KW - Marketing KW - Local N1 - "A Wiley/Hamilton publication."; Includes bibliographical references and indexes ER -