Macro marketing Moyer, Reed. creator Hutt, Michael D. joint author. text bibliography cau Santa Barbara,Calif Wiley c1978 1978 2d ed. monographic eng
print
xii, 201 p. ill. Reed Moyer, Michael D. Hutt. "A Wiley/Hamilton publication." Includes bibliographical references and indexes. Marketing HF5415 .M678 1978 380.1 Wiley/Hamilton series in marketing 0471026999 77026816 771209 20160527195452.0 36202