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  <titleInfo>
    <title>Principles of marketing</title>
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  <name type="personal">
    <namePart>Calvo Porral, Cristina</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Stanton, John L.</namePart>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <extent>311 páginas ; 24 cm.</extent>
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  <note type="statement of responsibility">Cristina Calvo Porral, John L. Stanton.</note>
  <note>Incluye referencias bibliográficas.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <classification authority="ddc">658.8 C169p</classification>
  <identifier type="isbn">9788417024352</identifier>
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