TY  - BOOK
AU  - Simon,Francoise
AU  - Giovannetti,Glen
TI  - Managing biotechnology: from science to market in the digital age 
SN  - 9781119216179 (pbk.)
AV  - HD9999.B442 S565  2017
U1  - 660.60688 
PY  - 2017///
CY  - Hoboken
PB  - Wiley
KW  - Biotechnology industries
KW  - Biotechnology
KW  - Marketing
KW  - Pharmaceutical biotechnology industry
N1  - Includes bibliographical references and index; Foreword / by Philip Kotler -- New models for networked innovation -- Biotechnology as an innovation driver -- Biotechnology financing strategies -- Success through collaboration -- New business and marketing models -- Precision medicine -- Precision marketing -- Patient centricity strategies -- Drug pricing in context -- Strategic payer engagement -- Winning in the global marketplace -- Digital health strategies -- Creating agility through data and analytics -- Conclusion -- Index
ER  -