from science to market in the digital age Simon, Francoise 1946- creator Giovannetti, Glen 1962- text bibliography nju 2017 monographic eng

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xxii, 287 pages : illustrations ; 23 cm. Foreword / by Philip Kotler -- New models for networked innovation -- Biotechnology as an innovation driver -- Biotechnology financing strategies -- Success through collaboration -- New business and marketing models -- Precision medicine -- Precision marketing -- Patient centricity strategies -- Drug pricing in context -- Strategic payer engagement -- Winning in the global marketplace -- Digital health strategies -- Creating agility through data and analytics -- Conclusion -- Index. Dr. Francoise Simon, Dr. Glen Giovannetti. Includes bibliographical references and index. Biotechnology industries Biotechnology Marketing Pharmaceutical biotechnology industry HD9999.B442 S565 2017 660.60688 9781119216179 (pbk.) 2017026666 DLC 180511 20180511120225.0 20096091 eng